- 21/02/2017
- Category: Commentaries
Uber is a start-up company that provides application service, especially in transportation. The rapid development of technology has brought Uber to expand their feature and open other branches in many cities in Indonesia. On December 2016, Uber started to operate in Jogja. This expansion was projected to open a new chance, not only for Uber in developing their business but also for people to get side income by joining as Uber driver. On the current newly month in Jogja, Uber face many challenges and it needs the strategy to keep it all steady and even developed.
In February’s DigiTalk, Center for Digital Society (CfDS) UGM invites Uber, that is represented by Uber Operations Manager, Satya Djojosugito. This month’s DigiTalk discusses Uber’s success story in transforming the digital business model in this digital era.
“Per Juli 2016, Uber has reached 2 million trips. This is a prove of how the citizen has experienced easier and more efficient way of life because of Uber. Until it’s almost 3 million trips, Uber does not have car nor motorcycle. All cars and motorcycles they used are self-owned. They only utilize Uber model business to be Uber online driver.” Satya stated.
This statement sparked attendees’ interest to know deeper about Uber strategy to maintain its business model. Uber’s success in another country also become a benchmark to keep doing a new experiment to many cities in Indonesia. Satya stated, “In Indonesia, 43% of people are working under 10hours per week. This could be a good chance for people to find side income to be a Uber’s partner.”
Meanwhile in Jogja, Uber has prepared its specific strategy to penetrate with Jogja’s market, one of it is by giving a special promo for the college. As the tagline of this city, “Kota Pelajar” / City of Student, Uber see it as an opportunity to attract student to use their service. Participants warmly welcome this promo.
DigiTalk discussion runs dynamic and interactive. The interaction between Satya and participants boost inevitable questions which enlarge discussion’s topic. From this interest discussion, Satya states one of Uber’s vision, to create a reliable transportation for the citizen in this digital era. To execute this vision, Uber always upgrades its system and service, not only for its user but also for Uber’s driver.
Even if it is still new in Jogja, Uber does not limit themselves from any other opportunities and innovations especially in Indonesia. “We are developing P-to-P service, which is delivering people to their destination, we are now developing as well feature to deliver food. In other countries, we are starting to extend autonomous car. If there is something moving, Uber will definitely think of that way.” Satya explained.
At the end of the event, Uber Jogja gave merchandise to active participants who contributed to the discussion by asking questions and also free credit for Rp 200.000- for winners of twitter contests.
