- 23/09/2020
- Category: Commentaries
The use of social media is indispensable in many ways. Many people use social media to gather and share information. For example, instagram; whose popularity is on the rise, is currently used by many people to seek references for places to hang out or eat. In instagram, people can upload and share pictures and write informative captions to tell stories to their followers.
That is what our speakers routinely do. Both speakers run two popular accounts followed by mostly youngsters seeking for references when they want to go to the hippest places to hang out, take pictures, or eat. Dadad Sesa, which formerly known as a humble blogger at Javafoodie.co, @Javafoodie’s admin, Dadad now runs one of the most followed accounts in town, with 123,000 followers. Javafoodie posts culinary reviews and recommends restaurants in Yogyakarta for their followers to try. @Javafoodie provides their followers with comprehensive information; from the name of the restaurant, location, menu, price, and even operating hours. Dadad admitted that the shift from being a blogger and a twitter user was challenging because to run a different social media platform, one has to make adjustments, which includes learning new skills. At first, Dadad was doubtful that instagram could surpass twitter’s popularity; but when it happened, he had to learn photography and adapt to instagram’s setting.
Meanwhile, our second speaker Arief Rachman Hakim, @Explorejogja’s admin, obtains approximately 457,000 followers by providing his followers with information about scenic outdoor sites in Yogyakarta guaranteed to step up your exploring game. By maintaining high standards for every picture posted on its account, @ExploreJogja becomes one of the most-referred-to accounts when it comes to holiday destination references in Yogyakarta.
Nonetheless, both speakers are aware that nothing lasts forever in the digital world. Social media applications are increasingly emerging. Starting from Friendster, Blog, Twitter, Facebook, Instagram, and Youtube. The trend may shift again and they believe that the time when instagram followers abandon their accounts will come; just like what happened to snapchat and twitter. To stay relevant, they have to be able to cope with it. Both admins admit they are already preparing for it and both are anticipating the trend to shift towards YouTube; given the rise of YouTube stars.
Indeed, no one knows where and when the trend may shift again. However, to keep business running, one must be ready with all the possibilities that will happen to shift the digital world.
