- 07/12/2023
- Category: Press Release
Yogyakarta (21/11/23) – Technological advancements have made us a digital society in Indonesia, driven by internet penetration, creating an ecosystem with a dynamic and multicultural nature. This transformation can also be seen in the adoption of technology for various aspects of life, such as social interaction and shopping activities. Center for Digital Society (CfDS) UGM as a study institution that focuses on various contemporary issues of digital society in Indonesia explored one of the topics in the second session of Difussion #103 “Exploring Contemporary Issues In Indonesia’s Digital Society”. The event was held at BRIWork, FISIPOL UGM, on Tuesday (21/11). The results of the study were presented by three speakers who are Data Scientist Interns at the Center for Digital Society, namely Irbah Asfarina, M. Daffa Izzalhaqqi, and Falah Muhammad.
CfDS collected a variety of data-driven from some interesting contemporary topics. First, Irbah Asfarina discusses the various depressive languages shown in the menfess posts of the @UGM_FESS account. In her research, Irbah aims to find out the quantity of occurrence of menfess with depressive language on base X @UGM_FESS, whether there is a certain pattern in the trend of depressive tweets in certain circumstances, and find out what topics are related to menfess containing depressive language on base X @UGM_FESS. From the research that Irbah has done, in the last 3 years, the number of menfess containing depressive language was found the most in 2022. The possible reason is the adaptation from an online learning system to a face-to-face learning system (offline).
M. Daffa explained contemporary problems in “Sentiment Analysis of TikTok Shop Ban in Indonesia”, and explained that TikTok Shop, which is a social media platform coupled with integral e-commerce, has gained popularity on the national scene. Despite its popularity in Indonesia, TikTok Shop was soon banned by the government for non-compliance with Indonesian regulations, such as predatory pricing for imports, and unfair exploitation of personalization features. The conclusions that can be reached from this second study are that there are influential figures from major institutions, low public participation on Twitter regarding this issue, and a decrease in daily posts related to the government’s ban on TikTok Shop.
Furthermore, the contemporary issues discussed are answers to the fact that Indonesia will soon turn 100 years old in 2045 and get a demographic bonus, which is a momentum to create a prosperous, advanced, and modern Indonesian society. Falah, CfDS representative, explained that the Malaka Project is a project created to respond to the discourse of the Golden Generation 2045 by providing free educational content and scholarship programs. From this, this research by Falah aims to explore how YouTube account users respond to the Malaka Project and see which figures are often mentioned in the comments column by the Indonesian people. Data collection was carried out on the Malaka Project YouTube account on November 2, 2023.
The data was collected from the video “Launching Event Malaka Project: Menuju Masyarakat Baru” comments column. The data processing process consists of (1) data crawling, (2) data preprocessing, (3) data analysis, and (4) data visualization. “The power of YouTube in delivering education is very strong, therefore, Malaka Project can increase the viewers of the educational content so that it can increase greater enthusiasm. In my opinion, Malaka Project has done the right thing by using YouTube,” said Falah. From this research, Falah concluded that 78.22% of netizens responded favorably to the Malaka Project, which represents a large amount of support.
Penulis: Azzallea Ega Riesta Christsanda
Penyunting: Ayu Pratiwi
