- 25/03/2024
- Category: Press Release
Yogyakarta (21/3/24) – The utilization of technology to automate various business operations has now covered a multitude of industries, including the property industry. Addressing this trend, Center for Digital Society (CfDS) UGM organized the 10th Digital Tech Startup Introduction (Decision) discussion titled “Future of PropTech: Transforming Modern Living with Digital Visions”. The event was held on Thursday (21/3) by inviting Muhammad Furqon Jamil, the Vice President of Employee Experience & Culture in Trainee from Bukit Vista, a startup that specializes in managing and marketing digital property. This discussion was broadcast live through the official YouTube account of CfDS UGM at https://www.youtube.com/live/yen5ieEiEpw?si=SRTDXXrfZIPMtoaf.
Furqon introduced the journey of establishing Bukit Vista as a hospitality company, from the early days of receiving 10 guests to more than 100 guests per day. Within the development of Bukit Vista’s team recruitment process, the composition became mostly occupied by the engineering team. This approach is different from the company’s competitors, who tend to use the conventional method of recruiting more workers in the operations team when the number of guests increases. This different approach in the recruitment process is viewed by Bukit Vista as a way to elevate the utilization of proptech in their company.
Bukit Vista has also developed artificial intelligence (AI) technology to assist the company’s daily tasks, especially in serving its guests. Additionally, AI is also used to produce content, analyze revenue projections, execute copywriting, and perform customer service. The AI is trained by the Bukit Vista team to have the most up-to-date information necessary to perform its tasks. Hence, knowledge management is the recent challenge that is crucial for Bukit Vista to address. This kind of use of technology in the property sector is able to facilitate property management activities, improving consumer experience, property marketing, and so on. Thus, Bukit Vista’s productivity level as a property business can be increased.
Furqon argued that proptech, in the context of Bukit Vista, was born out of global digitalization trends. The effectiveness of proptech in the property market can be measured through the indicators of revenue and profit. Furqon concluded, “Keep growing, because the era never stops growing. It is the same in proptech industry or in any other industry. There will always be new innovations awaiting all of us. If we refuse to grow, we will be left behind. So we have to always keep up. We must always learn. Instill a growth mindset to be the best, and also be the pioneer of innovation in every changing era.”
Author : Carmelia Gaby Talia
Editor : Allysa Putri Rendry dan Ayu Pratiwi
